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But don’t just take our word
for it! See our products on the shelves of all the major high
street retailers, cash and carries, wholesalers and
manufacturers nationwide.
We have 14 factories
throughout the UK and Europe, so wherever you are based, you
know that the quality service we provide is never far away.
Our qualified personnel are always on hand to provide support
in your sales and marketing operations and we pride ourselves
on our expertise in private label and retail category
management.
We like to do things properly
here at FFI. All our factories are accredited to the BRC
standard. We are accredited by the Soil Association for our
organic coffee and chocolate drinks and we have a range of
products that are sold according to FAIRTRADE guidelines, which
respect the interests of producers.
This extends to everything we
do, from the way we produce our goods to the relationships we
enjoy with our customers and suppliers. Whatever your requirements for hot beverages,
we would love to help. Our reputation within the industry and
our unblemished track record should give you every confidence
that we can.
FFI,
in tandem with its sister company, FFI ( Manufacturing
) Ltd, supplies over 50 blue-chip customers throughout
the UK, including leading retail multiples and symbol
groups, with a broad portfolio of high quality ‘retailer
brands’. Within this brief, the company has developed
400 different lines that include 75 different coffee
blends, 50 roast and ground products, plus 40 other
hot beverage products/blends.
As
part of the Hamburg based Cafea Group, FFI(M) enjoys
the backing and support of one of the European coffee
industry’s major corporations, with 14 factories located
around the world - six of which are Soil Association
approved - and a reputation for unrivalled quality and
service.
With
expertise in time-saving and long-life soluble coffees
and soluble coffee drinks, the Cafea Group is a company
that specialises in successful private brands for leading
retail businesses around the world. From its HQ in Hamburg,
a major centre for world coffee trading, the Cafea Group
co-ordinates coffee purchases for its production companies
in Germany, Belgium, Venezuela, Poland and the U.K.
The UK arm incorporates
European Coffee Corporation Ltd, which is the holding company
for both FFI(M) and FFI : the latter being the group’s selling
and marketing operation for Britain’s private label sector.
One
of the main strengths of the European Coffee Corporation
is its commitment to research and development, with
technologists constantly working on new and better products.
Innovate or die. And this represents the philosophy
upon which the entire organisation operates, the company
anticipate demands in the world market and are in the
forefront of the industry as regards new products, packing
solutions and marketing trends. FFI understands its
clients’ expectations and work hand-in-hand with them
to create successful brands - their brands.”
FFI, based at
Kingston-upon-Thames, is essentially a service company,
pulling together several different strands in order to create
a high quality, seamless operation that gives its clients both
a competitive edge and total peace of mind.
David
Moulder, Chief Executive of FFI says, “The retailer’s
name is now a guarantee of quality, and this means that
they need to source first class suppliers for their
coffee; suppliers who can meet their product development
aspirations, demanding service levels, - quick turnaround
of orders and punctual deliveries - and the requirements
of the 1990 Food Act.”
The
future looks genuinely exciting for FFI, with the company’s
main objective being to develop sales of instant coffee
for factories within the Cafea Group, and generally
to expand the business over the next few years. This
will incorporate diversification into the food service,
catering and vending industries, as well as looking
for innovative opportunities to market other products
for its customers.
The first known coffee
advertisement, a handbill produced in 1652 (the original is in
the British Museum), proclaimed that coffee ‘quickens the
spirits and makes the heart lightsome .... Is good against
sore eyes .... Neither laxative nor restringent.' Indeed, with
such a fine marketing campaign, it is little wonder that
coffee gained its first real popularity as a beverage in the
coffee houses of London.
It seems quite apt then
that today, just a little way down the Thames, FFI is
continuing a long tradition of marketing one of the world’s
most popular products to an increasingly sophisticated
market.
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